Mobile Friendly Websites Produce More Revenue
One of the best reasons to make sure your website is mobile optimised is that it can increase your profits significantly. Smart phone users are conditioned to make multiple small purchases with their phone on a regular basis. They purchase apps, music, movies, games and more. Tablet users are also similar in their spending habits.
However, desktop users, perhaps being more traditional computer users, tend to shy away from digital purchases more than mobile users. The great thing about selling digital products is that the overhead is pretty much non-existent beyond the server space that is used to store the files.
Most Web Traffic is Now Mobile
Gone are the days when most people had to sit in a computer room at home to connect to the web. With the advent of smart phones and other mobile devices, now anyone can connect to the internet from pretty much any location in the world. This has completely transformed internet usage. According to the numbers, mobile usage surpassed desktop usage back in 2014.
The gap has only widened since then in the favor of mobile. If you want to stay competitive in the current digital market, your websites certainly need to be targeted towards this ever growing audience of smart phone and tablet users.
Mobile Platforms Operate Differently
Some website owners may assume their web design will be fine on either desktop or mobile. However, unless you design from a mobile friendly perspective, chances are that won’t be the case. Websites are browsed very differently on a phone, and you must take this into consideration.
For example, text links that may be easy to click on using a desktop web browser may be virtually un-clickable on a mobile browser. Instead, buttons that are large enough to be easily clicked on with a finger on a smart phone screen should be implemented instead. Also having a horizontal scrollbar is a major faux pas in mobile web design. There should only be vertical scrolling. Everything should fit into that space instead of forcing the user to scroll left or right.
Search Engines Now Prefer Mobile Optimised Websites
The major search engines like Google and Bing have noticed the dramatic shift towards mobile internet usage in the past few years and have made changes to their search algorithms in response. Google, for example, now gives clear preference to mobile optimised websites on search results produced on mobile platforms (check the Google responsive test here and see if your site is mobile ok) Mobile optimisation is now a standard part of search engine optimisation. If you want to have good SEO and good search rankings, mobile optimisation is a requirement.
Overall, these days, launching a successful website is synonymous with launching a mobile friendly website. If you don’t take mobile optimisation seriously, it can hurt your visibility on the web as well as your bottom line.